As a celeb stylist, I meet all kinds of people, many of whom
have great ideas, and many of whom get excited about our business, but Bryan
Kravitz is a category of his own. Bryan
approached me after having met briefly at New York City’s
Go Green Expo and let me know that he was looking for a green business with
whom to work. Though Bryan made a
great impression, Belegenza was up against a difficult organizational and
financial situation at the time, and though I could see his value, it was
looking like a leap to entertain someone without beauty business experience to
come aboard. We talked about the
importance integrity, our hopes, dreams and Bryan’s
organizational, marketing and sales skills, and though he was lacking in our
beauty “lingo,” there was something special.
With his tenacity and eagerness to learn, he quickly proved in our brainstorming
sessions that he could produce results. Before I knew it, Bryan
began a national search and came up with qualified people to represent
Belegenza which lead us to opening accounts with salons in cities across the
country. He landed a number of PR speaking engagements that catapulted our PR
campaign and sales. From there, he
recognized the need for sales tools for the new sales teams. From there, he
compiled testimonials from resellers, celebrities and customers, history of
myself and the company, distributor and wholesale price lists and other forms.
He made all of the information organized and accessible.
early on that I was needed to become the “voice” of Belegenza and began to work
on strategies to make this happen. He suggested an educational “call-in/show”
on which customers, salon owners and the sales team join together to ask
questions and create relationships nationwide. These calls are recorded,
transcribed and placed on the website for anyone to learn the ins and outs of
our products and philosophy. This has
become a key to the educational aspect of Belegenza, and to enhance this Bryan
saw that my connection with important leaders in my business could afford a
whole new education and marketing advantage. Having been in radio prior to his
work with Belegenza, Bryan felt
that talk radio was where I belong and he went about getting me into
broadcasting. This was the genesis of the radio show "From behind the
Chair". In this venue I interview amazing people who I have met in the
beauty industry, most of whom are clients and customers. Though hesitant, I
followed Bryan’s lead and he seemed
to be right again, as I have extraordinary guests whose stories are inspiring,
motivational and offer practical solutions to the listeners! Guests include all
walks of life, and a common theme of making a difference, being the best of
their games, and all around great, humble people.
We conduct a constant search to expand our professional
sales team to find people who are able to understand, believe in Belegenza's
future and can convey this message to stylist to present it to their clients.
As we step into this phase of our progress, I notice Bryan’s
leadership qualities and how comfortable he is others and how people admire his
let’s–get-it-done attitude. He is always available with the needed information
and is willing to go the extra mile to insure things don’t fall between the
cracks. To say it another way, Bryan sees gaps and simply fills them, sees
possibility and finds a way to produce the result, and does it all in a way
that is efficient and impeccable. For
me, ideas have never been a problem. The problem is implementing the ideas to
fruition, until recently. When I have an idea, I can simply present it to Bryan,
and it gets sorted out, moved and managed with ease!
I recommend Bryan
when it comes to implementation of projects and suggest letting him know your
objectives. With his “seeing,” and
extensive storehouse of tools for implementation, you are set for results! Not
only that, he’s a really great human being, period.
Alan Eschenburg, founder of Belegenza Belegenza.com
DEMOlicious! a food demonstration company
It is my pleasure to
write this recommendation letter for Bryan Kravitz. I met Bryan
in 2007 through a mutual friend and hired him to assist me in growing my new
contributed a positive, creative, and professional spirit as my business grew
from the idea phase to a promising start-up. Bryan
handled numerous daily tasks efficiently. He posted want-ads, interviewed
applicants, and supervised staff. He organized training programs, created and
maintained demonstrator supply kits, and created forms and a system for
employee time-monitoring. He also coordinated the complex scheduling of
demonstrations with stores, demonstrators, and manufacturers. On many occasions
Bryan performed above and beyond
the call of duty. He is kind, considerate, and pleasant to work with. He is
organized, reliable, and truly contributes to the betterment of every
situation. I highly recommend him for
his communication skills, creative problem solving, and organization and
implementation of ideas. Bryan will
be an asset to any team of which he is a part.
Jeff Levine, founder and president DEMOlicious!
Aloe Cadabra® a natural personal lubricant
It’s my pleasure to write this letter of
recommendation for Bryan Kravitz. During
the past year, he’s helped us launch an unknown product line, Aloe Cadabra® in
to multiple channels. His
networking, enthusiasm, energy and creative thinking, aided us as we launched
flexibility, problem solving and organizational skills have earned my respect
and admiration. His
integrity, at all times, is a credit to the person that he is.
We utilized Bryan’s services to, among
other things, help us find mass market and natural foods brokers, call directly
on accounts, organize rollouts with chains such as Whole Foods and distributors
such as UNFI and explore and evaluate non traditional channels of
willingness to pick up the phone and make a path where there was none helped us
move past roadblocks.
Unknowingly initially, Bryan’s activities became
a leading source of market research for us. His willingness to provide us straight
forward feedback and assessments from his calls and communications spurred us
to change packaging and make other changes that have aided the brand.
We will be continuing to work with Bryan on a variety of projects including rollouts with Vitamin
Shoppe and Vitamin World, potentially developing a recorded training program
for high profile accounts and having him continue to manage relationships with
I strongly recommend Bryan for new companies launching new products and projects
that require out-of-the-box thinking, tenacity, networking and enthusiasm.
Brian Chossek, President, Seven Oaks Farm makers
of Aloe Cadabra, Ventura, CA aloecadabra.com